Live Well – Global Privacy Notice
This Privacy Notice applies to Live Well and all of its affiliates and subsidiaries (collectively, “we,” “our,” or “Live Well”).
In this Privacy Notice, we identify the personal data we collect about you and how we use, share, and protect that data. This Notice applies to personal data you provide directly to Live Well and personal data we obtain from other sources, unless you are provided a more specific privacy notice at the time of collection.
This Privacy Notice does not apply to third-party websites, applications, or portals (“Sites”) linked from Live Well’s website or digital platforms, nor to any Live Well sites that have their own privacy notices.
If you provide us with personal data about another individual, you are responsible for informing that person of this Privacy Notice and obtaining any required consent in accordance with applicable laws.
If you have questions about this Privacy Notice, please contact us using the details in the Contact Us section. When using our Sites, please review this Privacy Notice alongside our Terms of Use.
1. Who We Are
Live Well is a preventive health and wellness company offering products, programs, coaching, educational resources, and digital tools to support healthier living. Through our affiliates and subsidiaries, we provide wellness assessments, lifestyle guidance, personalized wellness plans, fitness resources, and preventive health solutions.
2. How We Process Your Personal Data
2.1 Individuals in Scope of This Privacy Notice
This Privacy Notice applies to individuals whose personal data Live Well processes, including:
• Customers and clients, such as individuals using our wellness programs, coaching services, assessments, products, or online tools.
• Business contacts, such as wellness partners, service providers, vendors, professional advisors, and event participants.
• Visitors to our Sites.
• Individuals receiving marketing communications, engaging through surveys, entering promotions, or appearing in Live Well content.
2.2 How We Collect Your Personal Data
We collect your personal data in various ways, depending on your interaction with us:
- Directly from you, including through our Sites, wellness assessments, coaching sessions, surveys, events, or communications.
- From our clients and partners, such as wellness practitioners, corporate wellness partners, fitness instructors, program sponsors, or benefit program administrators.
- Public sources, such as social media platforms or public records.
- Affiliated Live Well entities.
- Government authorities, when legally required.
- Background and verification tools, such as identity verification or fraud-prevention services.
- Other third parties, such as marketing list providers or technology partners.
2.3 Personal Data We Collect
Depending on your relationship with Live Well, we may collect:
• Basic personal and demographic information: name, age, gender, birthdate.
• Contact information: address, phone number, email.
• Identifiers: account credentials, device identifiers, IP address.
• Lifestyle and wellness information you choose to provide: habits, goals, fitness preferences, participation in programs, or results from wellness assessments.
• Payment and financial information (processed securely by third-party payment processors).
• Commercial information: records of services purchased, considered, or used.
• Events or meeting information, including photos or recordings from Live Well events, coaching sessions, or workshops.
• Digital usage data, such as browsing activity, cookies, social media interactions, and analytics.
• Health-related information voluntarily shared, such as general health status, lifestyle data, or preventive wellness information (not including medical records unless explicitly provided for non-HIPAA uses).
• Sensitive personal data, when voluntarily provided and legally permitted, such as health details or biometric information.
We do not knowingly collect medical records regulated by HIPAA unless separately disclosed and consented to.
2.4 How We Use Your Personal Data
We use your personal data to:
Provide Services
• Deliver wellness programs, coaching, digital tools, and preventive health resources.
• Customize and personalize wellness assessments and recommendations.
• Manage user accounts and facilitate program participation.
• Process transactions and provide customer support
Manage Business Operations
• Conduct due diligence and verification processes.
• Maintain internal records, accounting, analytics, and reporting.
• Improve and develop our programs, products, algorithms, and wellness tools.
• Enhance and secure our Sites and platform infrastructure.
• Communicate and Market
• Contact you about your account, programs, or updates to our services.
• Send wellness content, offers, newsletters, and promotional messages.
• Invite you to Live Well events, workshops, or research initiatives.
• Personalize digital content and interactions.
Comply with Legal Obligations
• Respond to law enforcement or regulatory inquiries.
• Support health and safety requirements.
• Exercise or defend legal claims.
Monitor and Prevent Fraud
• Maintain the security and integrity of our systems.
• Prevent unauthorized activity or misuse.
Improve Our Services
• Enhance digital experiences, develop new tools, and refine wellness insights.
• Train staff and improve service quality.
Business Restructuring
• Support mergers, acquisitions, or transfers of business assets, with protections in place.
If we intend to use your data for purposes not listed above, we will notify you and obtain consent where required.
2.5 Legal Basis for Processing
Depending on where you reside, Live Well may rely on:
• Legitimate business interests, such as providing wellness services and improving our offerings.
• Contract performance, when you enroll in a program or make a purchase.
• Legal obligations.
• Fraud prevention.
• Consent, when required, particularly for sensitive or wellness-related information.
Sensitive data (wellness or health data) is processed only when legally permitted and typically with your explicit consent.
2.6 Who We Share Your Personal Data With
We may share information with:
• Service providers, such as wellness platforms, data storage providers, coaches, payment processors, marketing agencies, and IT vendors.
• Wellness partners, such as practitioners or program sponsors you choose to engage with.
• Professional advisors, such as accountants, consultants, or legal counsel.
• Regulators and authorities, when required by law.
• Business acquirers, in the event of a merger or asset transfer.
• Other third parties, with your consent or as legally required.
When required by law, Live Well will obtain your explicit consent before sharing data.
2.7 Children
Our Sites and wellness services are not intended for children, and we do not knowingly collect data from minors. If a minor has provided data, a parent or guardian should contact us so we can delete it.
3. How We Protect Your Personal Data
We employ organizational, administrative, and technical safeguards, including:
• Restricted access to personal data.
• Firewalls and secure data environments.
• Encrypted storage and transmission (where applicable).
• Internal policies governing data handling and retention.
• Compliance with applicable data protection laws.
You are responsible for protecting your account credentials.
4. International Tranfers
As a global wellness organization, Live Well may transfer personal data across borders. All transfers comply with applicable data protection laws and use appropriate safeguards, such as approved contractual clauses.
5. Marketing Activities
We may send you wellness-related marketing, offers, program updates, or content.
You can opt out anytime via unsubscribe links or the Contact Us section.
We do not sell personal data.
6. Profiling and Automated Decision-Making
We may use data to personalize wellness recommendations or digital experiences.
We do not use automated decision-making that produces legal or significant effects.
You may request human review or opt out where permitted by law.
7. Data Retention
We retain personal data only as long as reasonably necessary for:
• wellness program delivery
• business operations
• legal compliance
When no longer needed, data is deleted or de-identified.
8.Your Personal Data Rights
Depending on your location, you may have rights to:
• Access
• Correct
• Delete
• Restrict processing
• Opt out of certain uses
• Obtain a portable copy of your data
We respond to all valid requests consistent with applicable law.
9.Contact Us
For privacy inquiries:
10.Updates to This Privacy Notice
We may update this Privacy Notice periodically. Changes will be posted with an updated version date.
11.United States Addendum to the Live Well Global Privacy Notice
Updated: December 1,2025
This Addendum supplements the Global Privacy Notice for U.S. residents and aligns with U.S. privacy laws including CCPA, VCDPA, and similar state legislation.
It outlines U.S.-specific rights, definitions, disclosures, and procedures.
